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The Sony Bravia XBR KDL-40XBR7 40-Inch 1080p 120Hz LCD HDTV is in my opinion the best 40 inch 1080p lcd on the market today. This Sony Bravia boasts a 40 inch screen and features include: full 1080p resolution, motionflow technology,and xv color technology also. This is the best price I can find anywhere normally retails for $2099 but on sale for only $1099. That's $1000 off! I am not sure how long a sony 40 inch hdtv like this one will be at this price though. It has some of the best reviews on any 1080p hdtv I have seen to date. Great 1080p lcd with the best branding....if that is the most important thing you want in and 1080p lcd hdtv...
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